Foremost among the deal terms is a 53 percent increase in total cash compensation, consisting of base salary, additional performance bonuses, prize pools for newly created in-season competitions, and league and team marketing deals. Under the new CBA, the league’s top players will be able to earn cash compensation in excess of $500,000, representing a more than tripling of the maximum compensation under the prior deal. Other top players will have an opportunity to earn between $200,000 and $300,000. And for the first time in WNBA history, the average cash compensation for players will exceed six figures, averaging nearly $130,000, resulting in an increase for all players from rookies to veterans.
Additional highlights include enhanced player experience with respect to travel and child care benefits, and expanded offseason career development opportunities. The landmark agreement also features a more liberal free agency system, and a more robust and equitable revenue-sharing model based on league revenue growth.
The league also announced a platform to elevate the WNBA and women’s sports:
The Changemakers platform is designed to provide direct support to the WNBA in its ongoing business transformation across marketing, branding, and player and fan experience. With a fresh approach to sports sponsorship, Changemakers are deeply invested in driving positive change for the WNBA, women’s sports, and women in society. Not only are partners providing financial investment, but they are further lifting the league and players through marketing amplification and close strategic collaboration. This group of leaders is redefining what it means to live organizational values through business partnerships.