The WNBA announced a partnership with AT&T. It is the first non-apparel partner to have its logo featured on the jerseys of all 12 teams.
But the logo won’t be featured on uniforms until 2020.
The idea behind the rebrand is to connect with a new generation of fans…….
The league partnered with Sylvain Labs, an innovation and brand design consultancy last year, to learn more about its existing fans and potential new fans. They developed a long-term growth strategy and identify new marketing opportunities.
“We’ve engaged very, very closely throughout this process,” Hedgpeth said. “Six months working with Sylvain Labs to develop what the new brand will stand for.”
The two groups, along with player input, came up with the league’s new logo.
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