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WNBA marketing: improved, but still a long way to go

After the 2015 WNBA season, I laid out an eight-point plan to better market the league, which included better fan outreach and involvement, education...

Marketing the WNBA? Here’s a plan

Nine days ago, ESPN writer Mechelle Voepel rightfully took issue with NBA commissioner Adam Silver's comments that the WNBA "receives no press coverage." I...