Tag: wnba marketing
WNBA marketing: improved, but still a long way to go
After the 2015 WNBA season, I laid out an eight-point plan to better market the league, which included better fan outreach and involvement, education...
Marketing the WNBA? Here’s a plan
Nine days ago, ESPN writer Mechelle Voepel rightfully took issue with NBA commissioner Adam Silver's comments that the WNBA "receives no press coverage." I...