Sunday, July 14, 2024
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Go USA!!

USA basketball takes on Australia tomorrow morning at 7 a.m. PDT, 10 a.m. EDT. Everyone pretty much expected this match-up, but even the Australians on the message boards are anticipating a USA win. I mean really – how could anyone else win with the depth that we have? Of course, taking an opponent for granted is a cardinal error. But unless our team has a complete nuclear meltdown, I see them once again on the medal stand with gold draped around their necks at about 9:30 a.m. tomorrow, as I sip my coffee.

I wish it could have been a bit different, with the team facing some challenges along the way. But as the Chinese have a lock on diving and other precision sports, so does the US dominate basketball. As fans of the sport, we are lucky to have that caliber of play available for our viewing consumption year-round.

Well, almost. It’s six days from today when the WNBA resumes play again. The last home game here in LA was July 14, which feels like for-freakin-ever ago. I will probably go a little nuts Thursday, shaking my tamborine more than usual.

If there is going to be a dunk at the Olympics, tomorrow is it. I hope CP and/or Fowles throws one down – not for show, but just because they can.

The men of the Sparks

Behind every great team, there are key people who provide instruction, support and other necessary props to make it all possible. For the Los Angeles Sparks, two of those people are Head Coach Michael Cooper, and commentator Larry Burnett, who has been “the voice of the Sparks” for 11 of its 12 seasons.

Last week I had the privilege of speaking with Burnett about the Sparks and his own career, and over the weekend I attended a presentation by Cooper at the Sparks camp. Though both men have different perspectives, each made it clear that they appreciate the women they work with.

Burnett said his first career aspiration as a high school student was to be a professional baseball player. But he eventually came to terms with the fact that it wasn’t going to happen.

“I realized that I would have to have talent,” he said.

No matter; since Burnett had already been doing simulated sports broadcasts in his childhood backyard as a kid, he was ready to take that on.

Upon graduating from college in Oklahoma in 1976, he got a job at a small radio station in Texas. Over the years, Burnett has been a sports anchor – most notably for ESPN Sports Center – where he anchored two Olympics, “The NBA Today” show, and “College Football Scoreboard.” He has done TV and radio play-by-play for the Los Angeles Lakers and NCAA basketball, besides the Sparks. His career highlights were receiving two Emmys for best sports report, and the “Outstanding Achievement Award” from the Associated Press (see the link to Burnett’s website on this page).

During their first season in 1997, the Sparks’ games weren’t broadcast on the radio. By year two, however, they were ready to go, and that’s where Burnett came in. He has been with the Sparks ever since – an uncommon longevity in what can be a fickle business. For the longtime broadcaster, it’s a natural fit.

“Doing play-by-play and calling something as it actually happens is the best part of the business,” Burnett said.

The bulk of Burnett’s work comes before broadcasts, as he researches statistics about players and opponent teams. From there, he said the key is to stay relaxed and focused during games.

“You have to call it as it goes, and take it as it comes,” he said. “You have to take control of yourself and be prepared for what may happen.”

Burnett cited the game in 2001 where Center Lisa Leslie dunked – the first time a player had done so in a WNBA game.

“When Lisa had her first dunk, you can’t prepare for that,” he said. “You better hope you can make that call, because there is history there.”

This year, Burnett made another addition to his impressive resume: the title of author. He co-wrote Leslie’s autobiography with her, entitled “Don’t Let the Lipstick Fool You.” It is obvious when hearing Burnett talk about Leslie that he has admiration for the only woman to have played her entire professional career with the Sparks.

“She has done so many things, and the obstacles she’s overcome have been phenomenal,” he said, referring to her upbringing in Compton, CA by a single parent.

Originally, Burnett had proposed the book to Leslie six years ago, after the Sparks’ second championship. The project was delayed, but Burnett said that ultimately it was better that way because now the book includes Leslie’s engagement and the birth of her daughter.

“We’re more pleased with the product now,” he said.

Burnett said he truly enjoys working with all of the Sparks, which includes traveling with them to away games.

“The ladies are terrific to be around,” he said. “They are approachable, congenial – just great personalities.”

As part of the Sparks’ basketball camp this weekend, Cooper held question-and-answer sessions all day Sunday for players, coaches and parents. He laid out the foundation for his philosophy: determination, dedicated, desire, discipline and decision-making – all of which he said players should strive to make priorities. The most interesting part of the discussion for me, though, was how highly he spoke of girl’s and women’s basketball, as well as his players.

At prompts from parents, Cooper said that female basketball players are more aggressive than their male counterparts. This surprised a couple parents, but the group Cooper was talking to was middle school-aged. These parents haven’t seen high school ball yet. On a good high school team, girls will chase after every loose ball, dive, push, fight for rebounds using elbows, and hand check their opponents to death. This ain’t your grandma’s basketball. And it continues into college and the pros.

“On men’s teams, maybe three of them will be aggressive,” Cooper told the room. “Think about the Lakers. The strategy is to get the ball into Kobe’s hands, and then everyone stands around watching Kobe.

“With women you have a lot more teamwork and fundamentals. They make better passes than the men, have better offensive sets than the men, and they play defense.”

Cooper said people are beginning to recognize that about the women’s game, including some former NBA greats. He is right; Bill Russell used to come to Storm games all the time, and he commented once that “this is the way we used to play the game.”

The funniest part of the session was when Cooper said that men take longer to learn basketball concepts than women.

“You work with women and you go over it a few times, they run it and then it’s like ‘let’s move on.’ With men, it’ll be a week and they’re still standing there like, ‘what?'” Cooper said.

I had to smile. And oh yeah – Cooper remembered my name from the day before.


Most Tennessee fans already know that the WNBA set up a conference call interview Monday with Nikki Anosike, Shannon Bobbitt and Alexis Hornbuckle. The articles written about the call were great, but listening to the audio is a treat. It is available at, and I recommend everyone check it out.

Sparks basketball camp

The Sparks camp was pretty well-attended this weekend. There were maybe 10 teams present for about 150 girls, ranging from 8 years old to high school age. I knew the girls from a couple of the high school teams, and one of the coaches, because they’re in the league of the school where I teach and I’ve coached against them before.

The Sparks staff and players arrived on both days for the afternoon session, after lunch. On Saturday, Coach Michael Cooper facilitated a half hour of instruction where he addressed the entire camp. He went over the three types of passes in basketball, using a different player to help him demonstrate each. He had all the girls perform a “Sparks clap,” which was hitting the floor twice and then clapping, for players as they ended their demonstration.

Campers were then divided into three groups. One stayed and played games on the three courts; the second group went to the weight room; and the third group went downstairs to the question and answer session with some of the Sparks players.

I decided to begin by watching a game that featured one of the high school teams that I knew. They had one official referee for this matchup, and the other ref was none other than Shannon Bobbitt. My team didn’t do too well, but watching Bobbitt ref cracked me up. I guess it was because she was so good at it. Here I am, having watched her play her ass off at Tennessee for two years, and suddenly she is motioning a player to the sidelines for a throw-in, holding up her arms in anticipation of a 3, and calling a foul making the “hacking” sign. Just a flawless transition for my favorite PG.

Kiesha Brown, on the court next door, was also doing a great job in the ref spot. Sidney Spencer was on the far court working with the little kids. I sneaked over there for a few to take a picture, and she was being really sweet and patient with them.

When my game ended, I started watching Brown’s game because it went into overtime. I ended up talking to a kid who plays football at a Valley high school, and was there to watch his sister play basketball. Great kid. I’m going to keep track of him during football season.

Next I went into the weight room, expecting to see players. It was just parents and coaches, though, so I went downstairs to catch the Q and A session. I literally only saw the last five minutes, just in time to hear some of them giving accounts of “bloopers” they’ve had. Forward Jessica Moore said that during a pre-game warm-up earlier this season, she had thrown the ball to Bobbitt and forgot she was short. The ball went sailing over Bobbitt’s head and hit a woman in the face sitting on the sidelines. Moore was so embarrassed she turned away and pretended she didn’t do it.

It was only five minutes before the next Q and A began, and they moved it into a smaller room, so I stood by the door. Besides Moore, Christi Thomas, Temeka Johnson, Murriel Page, Rafaella Masciardi and Marie Ferdinand-Harris were on the player panel. The girls on hand were ages 12-14, and they and two of the coaches present, plus myself, asked questions.

On the serious side, players addressed burnout, attitude on the team and strength and conditioning (that was my question, not surprisingly). But there were a lot of light-hearted and informal questions, too.

Players were asked how tall they are and what size shoe they wear. Everyone except Johnson wore size 11-13, and even Johnson’s size 8 is big for a short woman. You gotta love the ballers with their big paws and feet. The Sparks were also asked how much they make in the WNBA.

They reported that Lisa Leslie is the mom of the team, which I thought was an interesting question for the young ladies to ask of the Sparks. Johnson and Page are interested in coaching in the future, and it sounds like they want to coach high school. I’d love to see that.

One question was whether or not they are recognized in public. The players said that they aren’t noticed so much in Los Angeles, but in other cities where there is less of a “Hollywood” influence, they often get stopped by fans.

When someone asked a question about playing overseas, Page broke down the difference between the European school and athletics system and that of the US. She explained that in Europe, school and athletics don’t go hand in hand as they do here, and in Europe a person must make a choice between the two. Masciardi, who is Italian, has been playing professionally since she was 16.

One girl did ask about the Detroit game July 22 that ended in a brawl between that team and the Sparks. I thought for sure tension would engulf the room, but to her credit, Page took the question on directly. She said that as one of the players who was suspended in the incident, she was sorry the kids had to see that, but that sometimes tensions boil over, and people have to work to control those things. It was Thomas, who never left the bench during the episode, that spoke up then and said, “at least we stuck up for each other and protected each other.”

Which brings me to a point I’ve mentioned before on message boards: this is the closest WNBA team I’ve ever seen. They really are tight, and seem to support each other unilaterally. It’s the kind of thing where I walk away every time I go to a player event and think awww, wouldn’t it be great to have a second family like that?

Page acknowledged it during the session, saying this was the closet team she’d ever been on. The other players nodded. I hope this translates into a great second half of the WNBA season.

I asked how they decide how to hand slap each other during introductions, as I’ve noticed everyone has something different between them and each player. Page said that because of the title of Leslie’s book, “Don’t Let the Lipstick Fool You,” that she pretends to open a compact for Leslie, who then pretends to put on lipstick, and that’s their personal ritual. Page said that it naturally evolves between each player and the others on the team.

Someone asked about tatoos, which lead to Johnson and Thomas showing off all of their body art. They all had at least one tatoo, except Masciardi. Moore declined to show hers; she didn’t want to pull up her shirt.

One of the last questions was, who is the silliest? They said Bobbitt, followed by Moore who is “accidentally silly.” Overall, a good and interesting session.

The Sparks are to be commended for resurrecting the basketball camp. As a coach, though, I would have wanted more instruction if I had brought my kids. A half hour each day wasn’t enough.

It wasn’t enough for me, either. I had gone because, as a teacher and coach, I’m always trying to learn new things. I loved the session and observing, but I wish I had learned more there.

Tall people, talking to me

The Los Angeles Sparks are having a youth basketball camp this weekend at Pasadena Community College. It’s an extended version of the one-day affair they used to have before the new owners came. The kids come in the morning and practice their drills (this time they arrived in teams rather than as individuals). After lunch, the Sparks show up to run things. And today, Coach Michael Cooper came with them.

Two years ago I took my basketball girls, and I watched most of the camp. Today I went back as an observer, because I’m always trying to learn things to be a better teacher and coach.

I didn’t learn much because there wasn’t much instruction before teams were pit against each other in games. I did get a lot of other interesting information, which I’ll go over later. However, one unexpected thing happened that deserves a discussion of its own: Cooper came up and started talking to me.

I had walked into the gym before all the kids were back from lunch, and Cooper was on the other side, seated and talking to someone. He looked over and saw me. In the meantime, I put on lotion and got some on my shorts, so I went downstairs to the locker room to clean it off. Then I decided to just sit there on one of the benches in the entry hallway and read my paper until things started back up again. I was at the end of the hallway, kind of tucked against the wall and not too obvious. Next thing I know, Cooper’s tall, thin self is walking up to me asking me where I sit at Staples. When I told him, he said he was looking for someone that sits in another section, but then he said: “so tell me what you think about our team. And be honest.”

Talk about being put on the spot. But I’m a direct person, so I told him that I think the team is loaded with talent that isn’t showing right now. That I think they lack fundamentals at times, and though they are the closest WNBA team I’ve ever seen, this doesn’t seem to translate into chemistry on the court lately. I told him about how everyone on the message boards has theories on what is wrong, from the guards to the coaches to the posts, but that I didn’t feel qualified to address that question because I wasn’t on the team. Yet I think they have amazing potential.

I said this all in an animated and polite way, and Cooper understood. He gave a couple examples of other teams and said that sometimes it takes a team a while to figure out how to work together and how to gel, and that this was the problem the Sparks are having. That sometimes with teams, it’ll take a couple years for this process to happen, but that he sees this starting to happen now. He said he’s been watching Lisa Leslie play in China, and that he sees her finally starting to play like the old Lisa. Cooper said he thinks it’s helping Candace Parker to be surrounded by other great players and be able to appreciate them. He has also been seeing great things happen in practice the last week and a half with the non-Olympian Sparks. He’s confident that they’ll still be able to make a good playoff run and even take the championship when the season resumes Aug. 28.

On that last point, I gotta give it to him. It takes a lot of courage to believe, and believe in yourself – especially when the odds aren’t in your favor (Sparks finished fourth in the west, barely, before the Olympic break). I told Cooper that. He had also said that when the season started, everyone was afraid of the Sparks. Now they aren’t, but no one wants them to be in the playoffs. The way he told me this, though, made me think that this fuels his fire more than anything else. Cooper also said his plan was to shut up the naysayers and haters that are saying the Sparks aren’t going to do anything this year. Sounds good to me, as July was pretty painful to be a Sparks attendee.

Cooper probably asked my opinion because I’m at every game and have been to every single player event this season. Because when I mentioned that in passing, he said, “I know – I see you.”

The funniest part of this entire encounter came at the end. Cooper stood up to leave, and I told him that he’d been outstanding at the Trader Joe’s event back in July. (Go to and punch in ‘LA Sparks at Trader Joe’s’ and watch the 10 videos that are on there. I am, unfortunately, partially in 4 of them).

Cooper said, “what?” And I told him that he was fantastic, the way he approached people and hustled them to the salad bar for samples. “You were amazing!” I said. He busted out a smile and asked me my name, shaking my hand, and then gave me a hug. I told him to hang in there and don’t listen to people. That got me a thumbs up as he walked away.

I sure do hope Cooper is right and they come back blazin’, because I’m worried about jet lag catching up to our Olympians as they play two days after they get back.

– Sue F

University of Tennessee West is Los Angeles Sparks

You don’t have to be a Los Angeles resident to be acquainted with sportscaster Larry Burnett. Since every WNBA game is now at least given an online audio feed, the longtime voice of the Sparks can be heard all over the country, providing his unique brand of straightforward commentary, laced with humor. And with the addition of a certain players to the Sparks’ roster this year, Burnett has found that fans comment back to him.

Burnett graciously agreed to an interview this week, which I appreciated on several levels. For one thing, he’s got a great perspective on the Sparks, their players and the game itself. Secondly, he’s an interesting person. I’ll get to that later, as I’m going to divide my discussion with him into a few different blogs, per subject area.

University of Tennessee fans have joked on message boards that LA has become “Tennessee West” – especially after UCLA hired former Lady Vols Assistant Coach Nikki Caldwell as its head coach. This may not be far from the truth, considering the sharp spike Burnett has seen in his email inbox this summer.

“I’ve gotten a lot of emails from Tennessee fans,” Burnett has been known to say on the radio, or prior to player interviews. Out of every 5 emails he’s received this year, Burnett said 3 of them are from fans of the Lady Vols asking about Candace Parker, Shannon Bobbitt, Sidney Spencer, or all three.

“They’re just really, really avid fans,” Burnett said, with emphasis. “They are not at all shy about sharing their point of view, and in many cases, they make good points.”

Sometimes, though, such passion can miss the mark slightly.

“When (Sparks owners) Kathy (Goodman) and Carla (Christofferson) asked fans this year to stand until the team scored, some Vol fans were trying to tell me that Pat Summitt started that tradition,” Burnett said. “Actually, Coach Summitt borrowed that.”

At the beginning of the season, the most-often asked question from Lady Vol fans was why 3-point shooter Spencer wasn’t getting playing time. As the season progressed, point guard Bobbitt began showing up to the bench in street clothes more often than not. Not surprisingly, the bulk of questions from UT fans then became, “why isn’t Shannon playing?”, according to Burnett. On July 3, Bobbitt made her first WNBA start, and has started every game for the Sparks since then. Burnett said Vol fans have gone back to asking him why Spencer isn’t playing more. He can only guess at the answer to that question.

“Sidney’s not the best on defense, and she doesn’t match up well there as much as we’d like,” Burnett said. “But there are a lot of great NBA shooters who aren’t great defensive players, and their coaches use them to the best of their abilities. I’m not sure why that’s not happening here.”

Fans also ask about Parker – mainly, if she’s as tired as she sometimes looks. Burnett doesn’t mince words when talking about the Sparks’ number-one pick.

“She’s the most talented female player I’ve seen come into the league,” he said. “Parker can play all five positions – she can dribble, she crosses over, she passes – and she plays them all exceptionally well.

“Lisa (Leslie) will tell you, ‘she’s better than me when I first started.’ She’s doing things no one else is doing.”

Burnett said Parker had no problem adjusting to professional basketball, and fans adopted her immediately, too.

“People got used to the dunk after she’d done it one time,” he said.

Burnett said Parker told him that a focus of hers is learning to dunk on the half-court, rather than the full-court. Burnett sees her biggest challenges as working on her free throws, and “deciding where she wants to play.”

“(Head Coach Michael) Cooper wants her at PG, but I’m not sure Candace wants to be there,” he said.

Burnett acknowledged that Parker’s presence has boosted ticket sales at every arena the Sparks have been to, and that the University of Tennesse contingent is particularly strong.

“We haven’t been in one arena where there hasn’t been an orange section,” he said.

Since Bobbitt got the nod to start, she has become a crowd favorite at Staples Center, eliciting frequent cheers and support from fans. Burnett has had her sit for the post-game player interview twice.

“There’s a bit of the underdog mentality there,” Burnett said of the Spark fan support for Bobbitt. “When you’re 5’2″, people like to see a player like that succeed.”

One of Bobbitt’s most glaring errors earlier in the season was not managing the clock well, as there were possessions in a few games where the rookie unknowingly let the shot clock run down. Burnett said Cooper has worked with Bobbitt on that.

“Leadership is the yardstick for the PG,” Burnett said. “The PG makes sure everyone is where they’re supposed to be, and the veterans (Kiesha Brown and Temeka Johnson, who started at PG earlier in the season) weren’t getting it done.

“Bobbitt makes things happen out there. She just need to keep working; she’s a rookie and will make mistakes.”

To be continued……

– Sue F

Hopefully, challenges await the US

The USA women’s basketball team is off to a great start in these Olympic games. After a “what the heck?” moment to start on Saturday morning, they proceeded to demolish the Czech Rebublic, 97-57. This morning the team took on China, decisively beating them 108-63. The men’s team did the same thing to China yesterday, annihlating them. It’s what we’ve grown used to, being a part of a country where basketball is so prevalent and so rewarded: dominance.

But I hate lopsided blow-out games. I’m hoping that our women’s team will get more challenges than they’ve faced so far.

I haven’t had a chance to see all the teams, as broadcasting begins at 6 p.m. Pacific and wraps up some 13-14 hours later. But looking at the scores and reading what has been written, Australia might be the only serious challenge to the US. They looked solid when I saw them Friday night, and they’re the only other team besides ours that has beat opponents by decisive margins in both games so far. Since Australia is on the other side of the bracket, it is anticipated that the US and the Aussies will face one another for the gold. Thus, it’s possible that the only challenging game for our women will be the last one.

As a longtime student of the game, I know better than to count any team out. It’s possible that Mali, Spain or New Zealand – the latter two of which aren’t bad teams at all – could each have a great game in the next few days and take the US down to the wire. I actually hope this happens. Because while I don’t want the women to suffer the same fate as the men’s team did in Athens four years ago, neither do I want them to simply waltz to the gold.

Last month I began re-reading Sara Corbett’s book “Venus to the Hoop,” which chronicles the story of the 1996 women’s basketball team’s journey to the gold medal at the Atlanta games. This was when female basketball players first started becoming well-known and developing a significant fan base. This was also a time when the gold was not guaranteed for the US. As the team toured parts of the world in preparation for the games (something that doesn’t happen anymore), they were fearful of certain opponents, and sized them up in preparation for the Olympics.

Fast-forward 12 years and there is a WNBA so deep now that sometimes even great players get cut. A league which players from all over the world come to play in. As for US college basketball teams? Their level of play is becoming so skilled and physical that 2008 was the deepest graduating class ever. Our Olympic team has two of those players on it right now. And the US women have taken the gold ever since that first one in 1996.

That’s some dominance. I just pray that it doesn’t lead to complacency.

Many a piece has been written in the last week about how humble and sweet the men’s team is this Olympics; about how they’re working unselfishly, as a team. Women’s hoops fans like to think that arrogance and a “take-for-granted” attitude couldn’t happen to their favorite teams, but it could. We’re all human and we’re all competitive. And as we saw last month, women can fight during games, too.

I want the US women to have to be challenged – at least a little – in their remaining games because I think a bit of adversity is good for people. It builds character, not to mention appreciation.

On a personal note, I have to give props to Sylvia Fowles, who has had two great games in a row and seems to be showing how much she missed playing when she was injured. Welcome back, Big Syl.

And I will finally be watching Wednesday’s game live, as it starts at 7:15 a.m. and not 5 a.m.

Go USA! May your journey be at least a little difficult.

– Sue F

Fan = one-sided love affair

After the Los Angeles Sparks’ last home game before the Olympic break, the organization had an event they called “SEC Night.” Players who had gone to a college in the SEC conference (9 out of 12 Sparks) participated in a panel-type question-and-answer session, rife with good-natured jawing and trash talking. Afterwards, they signed autographs.

My seatmate at Sparks games – Daniel – was mildly unnerved by what he characterized as the hysteria of some fans during the Q and A. He said the screaming, the frenzied states some were in, and the way they kept pressing forward towards the players was just too much. He didn’t understand it.

As usual, I can see both side of the issue.

I’ve been around the WNBA long enough to have seen some nutty fan behavior, though that usually occurs during during and after games. A good example is when players try to go back into the locker room and people are yelling at them to sign something or take a photo. The craziness at a fan event like SEC Night was a little unusual. But that night, like every night at a Sparks game, the crowd was full of little kids, women, and a few men who might have felt like yelling but kept it in check (probably the same cats who say they don’t listen to R&B).

The kids you can pretty much excuse. When I first began taking my basketball girls to Sparks games in 2006, they were all 16 and would literally jump up and down and scream for Lisa Leslie. Female basketball players have got role models now, and I couldn’t be happier.

I can’t even be mad at the adults for screaming or wanting an autograph. I know I’m not the only one who has lived vicariously through players at times.

Then there’s the other side.

When I was a Seattle Storm season ticket holder, I would walk out to my car after games, past the driveway out of the Key Arena parking lot. Without fail, after every game, there were a contingent of fans who waited for the Storm players to drive out in their cars, one by one, so they could try to flag them down and talk to them. That’s going too far in my book. But my yardstick is small.

I’ve met and been in the vicinity of all of the Sparks players several times this season, because I’ve been to every fan event they’ve had. It’s not so much that I’m a geek, but that I don’t want to miss anything. I’ve always been this way – ask my parents.

During those events, there have been times when I’ve wanted to linger and talk with a player who I’m conversing with, because the convo is interesting. But then I pull myself back. Because even though it seems like an intimate experience for me, it’s one-sided. It’s easy for fans to lose sight of that fact.

Being a fan is a solo relationship. You know everything about your favorite player: where she went to school, when she began playing ball, how many siblings she has, where she’s from…….and she doesn’t know squat about you. For example, I’ve watched the Tennessee videos from the last two years and have read everything I can get my hands on with regards to UT. I can tell you plenty about those young women, including their mannerisms. If a fan comes around often enough, as I do, a favorite player might remember your face, but that’s about it. It’s best not to expect more than that.

As a teacher, I can relate. Teaching is a high-profile profession, and there are fewer of us than there are students. Kids may not be in my classes, but they know who I am. Many times I’ve been on campus and been greeted with a friendly, “Hey, Ms. F!!” from a kid I don’t know. I look twice to make sure I can’t come up with their name, and then I say “what’s up?!” because I’m a friendly person. Even so, it’s funny to me that those kids have that sense of fan familiarity with me. I imagine basketball players would feel the same way. What us high-profile profession people need to remember is that we’re being watched, and it’s nothing personal. Humans are just curious that way.

Sometimes I have “fans” that try to hang out and/or get something from me. If they’re not cutting a class or trying to get money, I usually indulge them for a little bit. But then I send them on their way. I mean, I don’t really know them.

I remembered that last month when I was struck with the thought that the UT players and Kiesha Brown would be really fun to party with. I’ve watched them at their funniest this season; I mean, I’ve seen them more than my own homies. It feels like we’re friends. But I’m glad I am able to remember that we’re not before I go off and say something dumb.

We are lucky that women’s basketball players are still generally at ease with the occasional crazed/screaming fan. They seem to really appreciate their fans.

– Sue F.

“The State of the Game”

One of the respondents to my unofficial “why are you a women’s basketball fan” survey suggested I check out an NCAA study. The online abstract looked pretty interesting, so I sent for it. Along it came this week, with a card from the person who sent it to me. This ‘Assistant Director of Brand Strategies and Events’ (I’m not completely sure what that means) wished me luck and invited me to contact her with any questions. I thought that was pretty cool of her.

The study is called, “NCAA Basketball: The State of the Game,” and was prepared in Sept., 2002. It seems to be a timeless study, though, and I personally think the conclusions about women’s basketball should be required reading for college athletic directors.

The focus was on four marketing segments around D2 and D3 schools: adults, kids, college students and households. NCAA officials collected data from subjects via written response, panels and telephone, and were able to establish demographic sports viewing patterns for both men’s and women’s basketball. The discoveries were many.

Fan Interest

Almost half (48 percent) ofthose surveyed consider themselves “big,” “casual” or “slight” fans of men’s college basketball, while 34 percent say they are fans of women’s college basketball.

Relative to 14 other major NCAA sports, men’s basketball ranks fifth (on par with the NBA) and women’s basketball, tenth.

A pie chart shows that 20 percent are fans of the men’s game only, 37 percent are fans of both the men’s and women’s game, and 2 percent are only fans of the women’s game (42 percent are fans of neither). This gets into the next point, that interest in women’s college basketball is highly dependent on interest in men’s college basketball.

The study found that 8 in 10 “big fans” of the women’s game are also “big fans” of the men’s game. But only 1 in 4 “big fans” of the men’s game are also “big fans” of the women’s game. Thirty percent said they were “very interested” in men’s regular season ball and “very interested” in men’s post-season play, while the percentages for the women’s game were 10 percent and 22 percent, respectively.

None of this is probably a surprise to anyone, least of all me. The most equitable support of the women’s game comes in high school, when students show up to support their classmates regardless of sex.

I coached with a high school team this year that was at the top of its league. We went to play the league’s other top team at their house, and the place was packed to the rafters. Noisy ass fans – it was a pleasure to watch. The same was true when teams came to our house. I’ve found it more equitable here with regards to attendance than in Seattle.

College is much the same way, but when you get to the pro level, the split grows. Hence, the empty seats at WNBA games and the packed arenas for NBA teams that suck.

Target audience

The populations that have “significantly” higher levels of interest in both men’s and women’s college basketball are:
– African Americans
– Men with kids
– Women college graduates

Primary targets for college game attendance include:
– College students
– Single adults
– Fans with household incomes of less than $50k
– Residents close to their colleges

Targets for TV viewership include:
– Fans with less education (high school graduates or some college)
– Fans with household incomes between $40-$70k

The most interesting part of the study for me was the section that discussed the differences between why people are fans. The findings are loaded with implications.

Being a “big fan” is highly correlated with having a favorite team – “connection” – a key element in interest in any sport. The study says that aside from that, competition and catharsis are the next strongest drivers of interest in sports.

Here’s the interesting part: the study found that the most important determinant in fanhood of the men’s game is connection. For fans of the women’s game, the most important factor is character.

That makes a lot of sense. One thing a respondent to my question on rebkell pointed out was that we fans of the WNBA seem to be comfortable with using the first names of players, and assuming a type of intimacy with them that fans of the men’s game usually don’t with those players. I would concur, and would expand this to include female college players. Women’s basketball fans are generally quite protective of their favorite players, as if they were sisters or daughters.

The study outlines the process of becoming a sports fan, which they call the five phases of a “sports love affair.” The first is introduction, which the majority of fans received in playing the game themselves either now, or in the past. The next phase is attraction, followed by connection. After that comes committment, and the final phase occurs when the team becomes part of the fan’s identity.

The WNBA has this down pat. They have plenty of fan events when a team is new, to establish that connection for fans to the players, and gain the committment and even the identity part. Then the fan events slowly disappear. Colleges should be so tactical with their promotions.

In fact, the study said that while fans view the main challenge in men’s basketball as being the perceived conflict between academic and business interests, challenges for women’s hoops were different. The main challenge facing women’s college hoops is lack of exposure, according to the study. Researchers proposed a grassroots-type campaign to overcome this issue, including using posters and flyers on campuses, increase the number of fan giveaways, and gaining support from the media.

I don’t disagree with anything in the study, but is the NCAA taking its own advice to promote the women’s game?

When I go to Eugene, Oregon, I see billboards with the University of Oregon women’s basketball team on them. When I go to Seattle, there’s no advertising for UW women’s basketball. But I suppose it’s easier to promote in smaller cities.

I’m no marketing genius, but I wish those who are – both collegiate and pro-level – would read this study and take action. Promote in the African-American community; go after those fathers; court college-educated women. Establish the connections between fans and players at the college level that is being done in the WNBA. Get the fans fully invested and identified with the teams. Then you’d start to see some change.

– Sue F

A little statistics, a little observation

Hello from sunny Los Angeles!

I’m a former newspaper reporter turned personal trainer turned high school P.E. teacher, who has been writing since the age of 5. I have been a women’s basketball fan since the age of 12, and 29 years later, the sport is still one of the handful of things I am extremely passionate about. Thus, the impetus for beginning this blog.

Like a million others, I blog on my myspace page, and a private journal. Everyone has an opinion and a perspective. But “They’re Playing Basketball” (named for the old Kurtis Blow song by the same name) will bring research into the mix, as well. There are numerous issues facing girl’s and women’s basketball as it continues to evolve, and it’s important to look at those and address them, in addition to being a passionate fan.

TPB will also be all-inclusive. Rather than focusing on just one aspect of the game, this blog will keep track of and address significant happenings in the high school, collegiate and professional women’s basketball worlds. Each level is an important part of the game. (And if readers know of a player/team/issue in any of those areas that needs to be addressed, contact me…)

This blog is meant for the complete hoophead! And these days, that is a year-round job.

In laying the groundwork for this blog, I begun a thread on the rebkell board (see links list) recently, asking members what made them a women’s basketball fan. Though I asked why they were women’s basketball fans, the responses of many indicate they were thinking only in terms of the WNBA, which is unfortunate. The vast majority of the W fans on that board need to expand their vision of the sport. But the results of the survey were better than nothing.

I got 89 responses, though 15-20 of those were posters responding to something someone else said. I logged all the responses, and some people gave more than one reason in their replies, so the numbers won’t all necessarily add up to 69-74 replies. They are interesting reasons, nonetheless.

Thirteen people said that the women’s game, as opposed to the men’s game, was either “more team-oriented” or “the way I remember the game being played,” i.e. before the NBA evolved into its current superstar style. The next most popular reason for being a fan was that a parent either took them to a game as a child, or that the parent(s) was heavily into sports; 12 people gave that as their reason. Eleven people said they used to play themselves and have always loved the game; the same number of people declared that “basketball is basketball,” and that they’ll watch either men’s or women’s hoops without issue (more on that later). Nine people cited identification with the players as their reason for being a fan, which I thought was interesting. Again, more on that in a bit. “The players are hot” or pretty was given as a reason by five people, and four respondents said player personalities/passion was their reason for attending. Three people cited the community that they find at the games, and another three liked how WNBA players are accessible to fans.

The following reasons were given by two fans each: the feeling that “fans matter” at WNBA games; the good crowd and atmosphere at WNBA games; being tired of the “selfish” men’s game; and living vicariously through the players. Finally, one person cited seeing the connection between the players on women’s teams, and another respondent said he/she “accidentally” found the women’s game.

The rebkell board, and others like it, are a skewed version of reality. There you find the most rabid and knowledgeable fans of the women’s game, and there seem to be a ton of them. You leave rebkell for 30 minutes, come back, and there are 10-30 posts more on a hot topic that weren’t there when you left. You begin to forget what world you really live in. Then you go back out into it, and you remember how 1. people always assume you’re talking about men when you mention watching or going to a game 2. the general population won’t know who you’re talking about when you mention a particular female player’s name.

This is why I thought I’d begin by trying to find out what brings fans to the women’s game. If you asked fans of the men’s game why they are fans, the responses would be much different.

More on some research I found towards those questions in a bit.

– Sue F