Dallas Wings forward Karima Christmas-Kelly has added another job title to go along with professional basketball player: clothing designer.
The eight-year veteran out of Duke University launched her “Confidently Me” clothing brand in late June, and began selling tank tops, T-shirts, long-sleeved shirts and hoodies on her company website in September. She has also customized some clothing for schools, and says the business is off to a great start.
“The reception has been very good so far, and I just want to reach farther and wider than I’ve ever imagined,” Christmas-Kelly said. “I’m also been able to collaborate with a few universities and high schools, so that’s exciting. I just want to bring everyone along for this movement.”
Her goal with the brand is to promote confidence and empowerment in young girls and women all over the world, and the impetus came from her own experience in overcoming self-doubt, which she explains on the company website:
Christmas-Kelly has made efforts to ensure that her clothing line is comfortable and helps wearers project confidence.
“My goal is to raise awareness and to let young girls, women, and whoever else that wants to listen know that we all suffer from lack of confidence and self-doubt from time to time, but it’s all about how we approach it,” Christmas-Kelly said. “We need to surround ourselves with positive people in our corner and believe that we can do whatever we set our lives to. That’s where confidence is key!”
“I would like to inspire people with my story. No matter how successful I am now, and how successful I envision myself being in the future, the level of confidence that I have for myself is going to be the deciding factor. If I surround myself with negativity and I don’t believe in what I want to accomplish, that’s not going to serve as a positive outcome.”
Though a women’s clothing line now, her goal is to create a similar clothing line for men.
“I just want to bring everyone along for this movement,” Christmas-Kelly said.