WNBA hires firm to develop long-term growth strategy

This sounds like what many of us have been calling for, for years:

NEW YORK, May 7, 2018 – The WNBA announced today that Sylvain Labs, an innovation and brand design consultancy, will work closely with the league to develop a long-term growth strategy and identify new marketing opportunities.

The partnership with Sylvain Labs entails a complete review of every aspect of the league to learn more about its fans and how best to engage them.