Seattle Storm may lose Bing sponsorship

The Seattle Storm may lose its sponsorship from Bing, but it would not mean the end of the franchise:

The Storm could lose its title sponsor, Bing, according to team co-owner Lisa Brummel, who’s a Microsoft executive. Seattle isn’t expected to suffer like LA, however.

“We are still in discussions with a lot of sponsorship people and that’s something we’re going to have to pursue,” Brummel said Friday. “While it’s beneficial, it’s not essential. If we were not to land a sponsor in the same way we have in the past, we have a plan to move forward.”