Five months ago, I called out the WNBA for its failure to publicize itself. They were complaining about not getting enough publicity, but they were not using their own twitter account to broadcast links that could generate interest and put butts in seats.
The WNBA could still be doing better. They don’t tweet NEAR the number of stories that they could – and they really should. But to give credit where credit is due: they’re doing better. Twitter.com/wnba now provides regular game updates and results, and retweets players often. They’ve also begun letting players take over the league twitter for a certain period of time. The WNBA seems to be learning that to survive in today’s world, you have to do the Twitter thing.
Good job, league. Keep evolving.