Sparks now have a unique marketing opportunity

Twenty-four hours after the Sparks announced they were dumping Jennifer Gillom for Joe Bryant, fan reaction has been varied. Some say it was a hasty decision. Others say it should have been done long ago. A couple said General Manager Penny Toler should have been fired instead. Some say Bryant is the perfect replacement. Others say he doesn’t know what he’s doing.

In other words, typical scenario in these situations: make up your own mind.

One thing I do know for sure, is that the Sparks now have a golden marketing opportunity. Their new coach is the father of one of the NBA’s best players. If Kobe Bryant doesn’t start coming to some games and otherwise publicly touting the WNBA, I’m going to think that the league doesn’t really want to increase the fan base like they say they do.

Thousands of people walk around wearing Kobe Bryant shirts or jerseys. All he would have to do is say, “check out a game,” and most of them would do it; they’d do whatever he said because they really look up to him.

C’mon, Kobe – let’s see you out there. Support your dad and the Sparks.