Mercury is now Lifelock (?)

The Phoenix Mercury is the first WNBA team to have a branded jersey, as the league and the Lifelock company announced this morning a contract that extends through 2011: the Phoenix LifeLock

I know money is always good for the league, but ugh. The Mercury should be able to keep its name. No way are fans going to be chanting “go Lifelock!”


  1. Wow – this is indeed a slippery slope the league is starting down. I understand that the economy is what the economy is and that revenue is necessary to maintain the viability of the league, but geez, this is really unseemly as a sponsorship type arrangement.

    What’s next – the LA LaCroix Sparkling Water?