Wendy Parker contemplates the discrepancies between what women’s basketball coaches are – more and more – making versus the revenue the sport pulls in.
Do the athletic directors have any plans to market women’s hoops? It’s a great question:
Perhaps the growing expenditures will prompt some ADs to get serious about maximizing their investment. At future hiring press conferences, I’d like to see them also outline how their departments plan to market and promote the program, offer ticket packages targeted beyond the sport’s fan base of seniors and younger families and get the community more interested in women’s basketball.
Some people I’ve spoken with who are involved in the business and marketing side of the women’s game doubt that separate media deals for women’s basketball, at the school, conference and national levels, will ever come to pass. The women’s NCAA tourney package that includes other non-revenue sports (and that expires after next season) probably cannot stand on its own.
So the pattern of “insane jack” being paid to major conferences in new football TV deals will have to become even more insane. And even if attendance grows, revenue for women’s basketball will be paltry because tickets remain at bargain prices. That Caldwell billboard also advertises season ticket packages ranging from $50 to $125.
I’ve got some interesting messages from coaches on this issue, so there’s more to come…………..