Mercury is now Lifelock (?)

The Phoenix Mercury is the first WNBA team to have a branded jersey, as the league and the Lifelock company announced this morning a contract that extends through 2011: the Phoenix LifeLock

I know money is always good for the league, but ugh. The Mercury should be able to keep its name. No way are fans going to be chanting “go Lifelock!”

2 COMMENTS

  1. Wow – this is indeed a slippery slope the league is starting down. I understand that the economy is what the economy is and that revenue is necessary to maintain the viability of the league, but geez, this is really unseemly as a sponsorship type arrangement.

    What’s next – the LA LaCroix Sparkling Water?

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